It is that time of year again. Every fall it happens whether we want it to or not. Publications such as U.S. News and World Report compile a ranking of the colleges and universities across the country. What a crazy notion, really. Do people really think that something as subjective as a college education can be ranked in numerical order? What might be the number one choice for John maybe choice number 34 for Jane. How can there be a one-size-fits-all rank order of such subjective material? Some of the factors that go into the rankings may have little or no relevance to the type of experience an 18 year old may have on that college campus. For example, will the percentage of alumni that donate to the college impact this person’s college career or will the evaluation that a college president from another college color this students experience? I don’t think so. If you are a prospective student, or the parent of one, don’t let the rankings influence your decision about which colleges to pursue.